ProfiFeed Technologies Cookie Policy

ProfiFeed Technologies uses cookies to improve the experience for visitors to our websites, including websites that can be accessed through our mobile applications, and has published this Cookie Policy.

It explains what cookies are and how we use them on our websites. If you don't want to receive cookies while browsing our website, you can modify your browser and/or mobile device settings so that it notifies you when receiving cookies or you can choose to restrict or block cookies.

Cookies are tiny files, composed of a string of letters and numbers, placed on your computer by web page servers. They enable the website owner to distinguish you from other users of the website. Cookies cannot be executed as code or used to deliver viruses and they cannot enable us to access your hard drive. We cannot read any information on your hard drive even if we store cookies there.

The data generated through cookies on ProfiFeed Technologies website can be used for various purposes including the following:

Strictly necessary

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website and saving items to a shopping basket.


These cookies collect information about how visitors use a website, for instance which pages visitors go to most often and if they receive error messages. They are used to improve how a website works in future versions.


These cookies allow the website to remember choices you make such as user name, language or region you are in and provide a more enhanced personal experience.


These cookies are used to deliver content more relevant to you and your interests. ProfiFeed Technologies is required by law to obtain your consent for all types of cookies that we place other than those that are “strictly necessary”.

You can learn more about how to manage your cookies by visiting the Help function of your browser or the settings of your mobile device. Please be aware that parts of our websites may not function correctly if you disable cookies.

Other types of cookies or third parties that could install cookies

Some services listed below collect statistics in aggregate form and may not ask for the user's consent or may be managed directly by the Controller - depending on the description - without the aid of third parties.

If any third party operated services are listed among the tools below, these may be used to track the user's browsing habits - in addition to the information specified herein and without the Controller's knowledge. Please refer to the privacy policy of the listed services for detailed information.

Heat mapping and session recording

Heat mapping services are used to display the areas of a page where users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyse web traffic and keep track of user behaviour.

Some of these services may record sessions and make them available for later visual playback.

Hotjar Heat Maps & Recordings (Hotjar Ltd.)
Hotjar is a session recording and heat mapping service provided by Hotjar Ltd. Hotjar honors generic "“Do Not Track" headers. This means the browser can tell its script not to collect any of the user's data. This is a setting that is available in all major browsers. More information on the opt-out from Hotjar are available here.
Personal data collected: Cookies, usage data and various types of data as specified in the privacy policy of the service.
Place of processing: Malta - Privacy Policy - Opt Out.


Services contained in this section allow the Data Controller to monitor and analyse traffic data and serve to keep track of user behaviour.

Google Analytics (Google Ireland Limited)
Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilises the data collected to track and examine the use of this website, to prepare reports on its activities and share them with other Google services. Google may use your Personal Information to contextualize and customize the ads on its advertising network.
Personal data collected: Cookies and usage data.
Place of processing: Ireland - Privacy Policy. Privacy Shield participant.

How to provide consent to the installation of Cookies

Besides the instructions herein, the user can manage his/her preferences on the cookies directly in his/her browser and, for example, prevent third parties from installing them. Using the browser preferences, it is also possible to eliminate cookies installed in the past, including the cookie where the consent to the installation of cookies by this site is possibly stored. The user can find information on how cookies can be managed with some of the most common browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Edge.

With regard to cookies installed by third parties, users can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party’s privacy policy, or by contacting the third party.

Notwithstanding the above, the Controller informs that users may follow the instructions provided on the subsequently linked initiatives by the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. These initiatives allow users to select their tracking preferences for most of the advertising tools. The Controller thus recommends that users make use of these resources in addition to the information provided in this document.

Data Controller

ProfiFeed Technologies Pty Ltd
47 Healey Road
Dandenong South

Owner contact email:

Since the installation of third-party Cookies and other tracking systems through the services used within this Website cannot be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties is to be considered indicative. To obtain complete information, the User is invited to consult the privacy policy of any third-party services listed in this document.

Due to the objective complexity of identifying the technologies based on the Cookies, the User is invited to contact the Owner if wishes to receive any further information relating to the use of the Cookies themselves through this Website.